Parfait
Ongoing strategy, design and development for wig brand Parfait, including rebrands, advanced custom apps and support for their Ulta Beauty partnership.
Parfait, a bespoke wig brand backed by Serena Ventures, partnered with us to redesign their Shopify store and reshape their product experience. Beyond improving conversions, we worked with the team on strategic direction, introducing product naming systems drawn from our experience in the luxury industry.
Following the initial launch, we continued working with Parfait across multiple rebrands, refining the customization flow as the brand matured. This led to a custom Shopify app, enabling Parfait to deliver the same personalization experience across their DTC site and to B2B clients.
We also supported Parfait’s Ulta Beauty partnership, shaping the digital experience for their retail rollout through the prototyping of an iOS app and a custom order management system.
“Prior to finding Marianne, we employed development and design teams of 6-10 people who just couldn’t execute our vision for our website. Marianne on the other hand, not only elevated the vision for our website, she single-handedly executed what a large team couldn’t but in a fraction of the time.”
