Ike Behar
A rapid theme refresh focused on clearer navigation, reduced friction and stronger communication of the brand’s heritage.
Our brief was to elevate the look and feel of Ike Behar’s existing theme on a short timeline. After a short strategy phase to understand the Ike Behar brand, our deliverables included rethinking the navigation and homepage structure in order to expose key product categories, adding FAQs and customer-focused callouts throughout the site to remove buyer friction and enchancing the communication of the brand’s heritage and promotions through the creative reworking of existing sections and assets.
“Marianne was thorough, attentive, and organized. She took the time to understand our brand, our goals, and what was required to achieve them. The feedback we have received has been universally positive, both internally and externally, and my only regret is that we didn’t hire Marianne sooner.”
