First-N-Ten
End-to-end strategy, design and custom Shopify development for First-N-Ten, a football-themed ring toss game.
First-N-Ten is a football-themed ring toss game designed for competitive, social play. The challenge: clearly communicate the product’s value and energy while building a conversion-focused storefront that could scale without unnecessary complexity.
We started with strategy: understanding the product, competitive landscape and target audience. This informed site hierarchy, messaging and positioning, balancing game-day excitement with clarity around how the product works and who it’s for.
We defined the design direction and tone of voice and led art direction for the project, providing guidance for video and photography. We wireframed the full user journey, designed a custom UI kit and developed a streamlined single-product Shopify store unifying content, commerce and SEO.
View website“Marianne was absolutely wonderful in all areas of the work she did for us! The Shopify store she built for us exceeded our expectations, and we are very proud to have such a great website for our company! I highly recommend Marianne and Ultrafine to anyone looking to upgrade their website and boost their business!”
