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Chrysmela

Strategy, design and development for Chrysmela, the brand behind the world's most secure locking earring backs.

  • UX/UI Design
  • Web development
  • Shopify
  • React
  • Strategy
  • Copywriting
  • SEO
  • CRO
Boxes of Chrysmela earring backs against a pink background, alongside shot of woman adjusting diamond and pearl earrings.

Chrysmela, a jewelry brand renowned for its locking earring backs, came to us to refresh their Shopify store.

After an in-depth strategy phase to understand their product and audience, we wireframed the user journey, designed a new UI kit, then leveraged a premium Shopify theme to implement the new experience and speed up development.

In addition to complex customizations and custom sections tailored to Chrysmela’s needs, we also developed a unique gifting idea feature, built with React, to drive engagement and conversion.

Chrysmela homepage.
Chrysmela product page.
Chrysmela collection page.
Chrysmela custom gift sharing feature.
Chrysmela section showing number of customers alongside key features.

“Marianne is the BEST. She always listens to us, asks great questions, tackles all the challenges, acts quickly to solve problems, plus she has amazing design skills and artistic eyes.”

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Build it right once.

We take the time to plan, question and build with care – so you end up with a Shopify storefront that feels considered, resilient, and ready for what comes next. If you think we might be a good fit, let's start a conversation.

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Mock-up of Primavera Shopify Theme on an iPhone
Mock-up of Primavera Shopify Theme on an iPhone