Primavera Shopify Theme
In April 2025, we became one of just 100 Shopify theme store partners globally with the launch of our premium theme, Primavera. Co-created with leading accessibility expert Nic Chan, the theme is designed for luxury brands, built with accessibility at its core and was the first theme ever to fully embrace Shopify’s newest architecture, theme blocks.
Primavera is a premium Shopify theme for luxury and design-led brands. Co-created and released under Ultramarina with accessibility expert Nic Chan, Primavera is built to be visually expressive while remaining fundamentally practical.
It was the first theme to fully embrace Shopify’s newest theme architecture, theme blocks, offering a modular foundation that lets brands build flexible layouts without unnecessary complexity. Navigation, product discovery, editorial layouts and performance were carefully considered.
Accessibility and usability sit at the core of the experience. Flexible mega menus, infinite scroll and quick-add make browsing large catalogues effortless, while full-page product layouts present products with clarity and intent. Conversion-focused features such as dynamic free-shipping messaging and built-in upsells support performance without compromising brand expression.
Since launch, Primavera has become a trusted foundation for design-forward agencies and brands building elegant, high-performing Shopify stores.
Five versatile presets
The theme comes with five preset styles. To get the same sections as a specific demo store, start your trial from that preset — it’ll load the theme with all the matching content.
Recent reviews
“I am so happy with this theme! It leveled up my website and brand and the team that created went above and beyond to help when needed! They were easy to talk to and answered all my questions…this is the best my site has looked!!!”
“Absolutely love this theme! It gives my store such a luxurious look, and the support team is super helpful and responsive. Highly recommend!”
“With the bells and whistles of the theme, I have been able to create a magazine layout that provides an immersive experience.”
“Our team and customers absolutely love this theme. It is so versatile and flexible. However, the real review is the team behind this theme. They are absolutely fabulous. Thank Nic and Marianne for the countless assistance you have provided to us. You guys are attentive and knowledgeable. My team really appreciate your efficiency in attending to our needs. It is beyond what we can ask for.”
